Rebuilding the Messaging Builder for Salesforce
Rebuilding the Messaging Builder for Salesforce
Service Cloud’s Messaging Component Builder allows admins to design outbound messages used across channels like WhatsApp and in-app messaging. As messaging evolved from simple text to rich, interactive experiences, the builder failed to keep pace, creating friction, errors, and limited adoption.
Company:
Salesforce
Role:
UX Design, research
Date:
2025
Company:
Salesforce
Role:
UX Design, research
Date:
2025
I led the end-to-end redesign of the builder, rethinking it as a visual, composable system where admins could design, preview, and validate messages in one place.
The new experience supports multi-screen flows, drag-and-drop components, live preview, and reusable templates, giving admins the confidence to create richer messaging experiences across channels like WhatsApp and in-app messaging. It also laid the architectural groundwork for AI-powered messaging features down the line.
Impact: Faster setup, fewer errors, higher confidence, and a scalable foundation the team continues to build on.
I led the end-to-end redesign of the builder, rethinking it as a visual, composable system where admins could design, preview, and validate messages in one place.
The new experience supports multi-screen flows, drag-and-drop components, live preview, and reusable templates, giving admins the confidence to create richer messaging experiences across channels like WhatsApp and in-app messaging. It also laid the architectural groundwork for AI-powered messaging features down the line.
Impact: Faster setup, fewer errors, higher confidence, and a scalable foundation the team continues to build on.
Let’s Talk
I'm always up for thoughtful conversations about design, systems, and building things that last. Whether you're working through a hard problem, thinking about what design looks like in practice, or just want to say hi, I'd love to hear from you.
Handcrafted and coded by Natasha Tarapore. © 2026
Natasha Tarapore
Product designer based in the Bay Area
Let’s Talk
I'm always up for thoughtful conversations about design, systems, and building things that last. Whether you're working through a hard problem, thinking about what design looks like in practice, or just want to say hi, I'd love to hear from you.
Natasha Tarapore
Product Designer
Bay Area
Handcrafted and coded by Natasha Tarapore. © 2026